You can't make this stuff up

[xela]

Discover Wizmark, the interactive urinal communicator, its advertising you can't help but look at. An idea so original, it has everyone talking. Wizmark is based on one unwritten rule of men's room etiquette; when using a urinal, never stare at the person next to you. Every male knows that when he is using a urinal, he can look anyway he wants, except left or right. Realizing this unwritten code, the appeal of this marketing concept to you as an advertiser is that it effectively assures your ad will attract the attention of, and be read by, the ever elusive targeted male audience you are constantly aiming for. ...

As a coffeehouse buddy of mine used to say, when conversation would turn to one or another of life's little annoyances, "Piss on it. It looks better wet."